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What Is A Good CTR On Facebook?

By | Facebook advertising, PMG Blog | No Comments

Today’s question comes from Heather’s video channel and someone is asking what is a good click-through rate using Facebook ads? The answer is I don’t know and the reason why is because click-through rates are irrelevant. They simply don’t matter in advertising when you are just starting out. They do matter a little bit because if your click-through rate on Facebook is too low, it means that usually, the ad platform will stop serving your ads. They will do it because it means, the ad is not relevant enough.

How can CTR affect deliverability?

click through rateSometimes a higher click-through rate will result in more reach, which is a good thing. But for you, for your metrics, for your business click-through rates are irrelevant. You should not get obsessed with the click-through rate. It’s a metric that matters more to advertising platforms like Facebook and Google AdWords, simply because for them, it matters how many people click and how relevant your ad is in their eyes. What is important for us is do people buy right things or how much money are you making per click.

Which metrics are important in Facebook ad manager?

That’s a metric called earnings per click, and that’s an interesting metric for you. It’s not what is the percentage of people that see your ad and clicks on it. Those numbers don’t matter because they aren’t focused on the ROI and the revenue.

earnings per clickYou need to concentrate on the ROI metrics, and that starts with the cost per click. You want to know your cost per click and your earnings per click. That way you can quickly determine if you’re making a profit or not. If you’re generating leads, you’re going to know your opt-in cost. If you are sending people straight to an order page, you want to know your cost per “add to cart”, your cost per purchase and stuff like that. Then you can easily determine if your ad is profitable and if it is profitable, you can scale it up and you can keep measuring its profitability with these metrics.

In fact, the click-through rate is so irrelevant, that I recommend getting rid of it in your Facebook manager. That’s what I did right in the Facebook ads manager. You can choose which columns you want to show, which metrics you want to display, and you can do this by the way by clicking on “customise columns”. Then you can select all the metrics you want to show. The first thing I do, when I run ads for a new client or myself, I go and customise the columns. I get rid of useless metrics like the click-through rate and the general cost per click on Facebook. Now Facebook has to click metrics one of them is the cost per click for the link, and it’s called CPC link, and the other one is the general cost per click which also shows you any clicks that were made on images in your ad or clicks to your Facebook page. There’s a ton of metrics you don’t need to pay attention to and those metrics matter only to Facebook.

Why you should get rid of CTR on your advertiser account?

As for an advertiser, you need to focus on what is important to you and that is as I said ROI or return on investment. Focus on how much money you are making and your earnings per click and eliminate these additional metrics from your awareness. They’re simply not needed, and that’s why I can’t answer the question – what is a good CTR for Facebook ads. I simply don’t know. Make sure you don’t get lost in these arbitrary metrics that Facebook presents prominently and which don’t matter for your business.

How To Build A Life Coaching Business

By | Business Opportunities, PMG Blog | No Comments

If you want to create life coaching business, you should be able to get through that process of being able to ask for a sale or being able to ask for enrollment from your client. This is the hard part of having a sales conversation. What you need, while you’re thinking about your sales conversation, is how can you walk your clients through from a place of a situation or a problem that they are in and show them, how you can bring them results. You show them how you can walk them through one step at a time to be able to empower them during the conversation.

At the same point you will try to engage them enough, that when you propose, you’re able to enroll with those clients. With those conversations, they say yes.

starting a life coach business

How To Increase Dollar Value Of Your Life Coaching Business

The next thing that you have to be mindful of is what is it that you are building as a business. It’s crucial because what happens is, once life coaches get started on one-to-one setups, they tend to just go in one-to-one. They wonder, how can I set up the next session, but that may not be the best utilisation of your time. Think about as a life coaching. When you coach, you’re paid in time. Your money is paid in time. More time you are using, you can charge higher.

Now if your dollar value of every minute keeps going up, your income keeps going up. If you were charging $10,000 and you were giving 10 hours of service, that’s $1,000 an hour. If you’re charging 2,000 of $20,000 and also for 10 hours service, now your hour values $2,000 and there is no real rationale for why it should be $10,000 or why it should be $20,000. The real dependency of it is what’s the result, which your client is getting. Your customer usually is going 10 to 20 X of the results of the time, that you invested with them or the money that they’re invested with you.

Your pricing is really how far you can go and how much you can engage in the conversation now while building a business.

group coaching adds value

Once you understand the dollar value of your time, you can pick this strategy. It’s hard to find $20,000 clients, but can I create a group package where there are four customers for $5,000.

And dollar value of every minute just went up from a thousand dollars an hour to two thousand dollars an hour. That’s the part where you must build out a system for you.

What’s the way I can keep increasing value of my time because that’s what you’re selling? You’re selling your time, and that’s what clients are engaging with you.

Paulson Four Part Blueprint For Life Coaching Business

If you were starting a life coach business, my first bit of advice would be to go ahead, do it and work.

Second advice is to go and make real coaching conversations.

Third: don’t be scared, go ahead and serve people. Don’t forget to have an enrollment interview.

Fourth is start to figure out your system of saying how is it that I can consistently increase the dollar value of my time. What are the different packages that I can offer?

That’s the four-part blueprint you can use for your life coaching engagement, and if you implement it correctly, I’m sure you coaching business will rise.

How To Maximize Your Income With A Successful Product Launch

By | Affiliate Programs, Business Opportunities, PMG Blog | No Comments

Within the business community, it is well known that the best way to make a significant amount of money is to start some type of affiliate program. When this is done properly particularly online, your sales force can grow exponentially overnight.

Affiliate marketing provides a win-win opportunity for everyone who is involved as top sales people have a variety of products to sell, while vendors get the benefit of market leading sales techniques and email lists.

Like every good opportunity, the affiliate program lives and dies on its system. For many vendors, this is where the problems begin. To make their product launch a success, they need the technical knowledge, infrastructure, marketing expertise and exposure to affiliates.

This can be very challenging especially for people who are already busy creating products, content, marketing emails and everything else that goes into a product launch. That is where Paulson Management Group comes in.

Paulson Management Groupformula for perfect product launch are the experts in affiliate programs, paid search engine management, consulting, and the latest online business opportunities. Their role is to assess and analyze the various opportunities for their users and also assist vendors to market their products by providing them with the latest technology and systems. These systems are both tried and tested, and provide vendors with a proficient, reliable and efficient marketing system out of the box.

Located in the technology hub of Bolder Colorado, Paulson Management Group Inc, launches and manages affiliate programs for leading companies worldwide.

Selling products online, developing a client list, even creating a landing page that converts requires skills and talents that many businesses don’t possess, and frankly many of those companies don’t have the time or need to master these skills.

They are too busy concentrating on their primary business models, without the need to learn more skills. When you employ Paulson Management Group, you are getting the equivalent of a system in a box. They will take care of the setup, and the processes, so that you don’t have to worry about it.

Featured Affiliate Program: The All-New Product Launch Formula by Jeff Walker

The latest business to be featured on the Paulson Management Group’s system is Jeff Walkers Product Launch Formula. This exciting product fits nicely with Paulson Managements criteria as it is almost a step by step guide as to how to complete a successful business launch. The product contains huge amounts of top quality cutting edge information, after all the internet is continually evolving. Some of the information covered includes

  • Top #10 Insider tips about Jeff Walkers Product Launch Formula,
  • Up To Date Secrets That Have Never Been Published Before.

This Product Launch Formula has been extensively reviewed and the full details can be read on ProductLaunchClass.com.

review and bonus on ProductLaunchClass

If you have read the review above you will realize that if you have a quality product that is in demand this fantastic guide will literally steer your path to success. The product even teaches you how to encourage your reader to purchase the product, with advanced selling techniques, which are so simple, once you understand the principles.

The beauty of learning these skills is that once you know how to set up a system, it is like having a golden key to success. This is easily repeatable and can be altered to suit any product type.

This system has been responsible for earning individual marketers over $100,000, so even if it only worked half as well for you that would still be worth $50,000 for a one-time setup. If someone offered you an opportunity to earn $50,000 on a regular basis wouldn’t it be worth looking into?

Google?

By | PMG Blog | 4 Comments

Hello,

OK, I have my theories, I have seen additional sites similar to this but I wanted to hear from you. Click on this link and tell me if you have seen additional Google hosted url’s in a similar disposition and what are your thoughts? This link and additional information was found using the new www.Syntryx.com beta which will be out in a month, you will see more about the www.Syntryx.com beta soon stay tuned. (Yes you could call this a teaser!)

http://www.xxxdisc.net

xxxdisc

I have added a follow up article for this post on my Revenews Blog here

Tagged 5 things Meme!

By | PMG Blog | One Comment

I just returned from an incredible California Disneyland vacation with my 6 year old son Torsten and WHAM I get tagged.

December has been filled with SEO awards and Tags and emails and work and now what is going on! We are not busy enough you guys had to go invent a Blog game during Q4 no less?

Alright, so I am pulling some interesting people in on this, I hope they have the time and the patience to reciprocate the tagging; I am interested to see who is next. It could be you!

Stephen Ralph from top-affiliate.com pulled me into this, so what’s it all about?  Well, I’m supposed to tell you 5 things you may not know about me. Read More