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Affiliate Program Management Archives - PaulsonManagementGroup - Online Marketing Solutions

Online Lead Generation – Getting Started

By | Affiliate Marketing, Affiliate Marketing News | No Comments

Online lead generation can be an extremely successful proposition for those looking to increase their lead funnel.  Although, getting started can be a daunting task for those not familiar with the channel.  There is an endless list of online lead generation networks and many agencies who promise to generate a high volume of quality leads but fail to meet expectations.  In the end the problem can usually be traced back to the agency’s or network’s inability to understand the ultimate goal of the company seeking leads.

When PMG takes on a new client we take the time to REALLY understand your overall goal for the online lead generation channel.  This starts with evaluating some key items:

Online Lead Generation

Online Lead Generation

– The type of online leads you want to receive
– Understanding how you’re monetizing your online leads
– The criteria being applied to qualify a lead
– The value attributed to each lead
– How much you should or are willing to pay for each lead
– Evaluating the quality of leads
– How aggressively or slowly you want to ramp up
– Etc…

We have worked with companies that are very familiar with the online lead generation space and those just getting started.  This means that we know which questions to ask and what advice to give.  If you’ve already ventured in to the space and have had some success then we can take your program to the next level.  If you’re just getting started then we can make the launch of your online lead generation program an extremely comfortable and stress free process.
Either way, PMG has the team and tools to make your online
lead generation program successful.

Click HERE to learn more about our online lead generation management services.

If you’re ready to get started then contact us for a FREE PROPOSAL.

Affiliate Program Management | Increasing Your Revenue

By | Affiliate Marketing, Affiliate Programs | No Comments

Launching an affiliate program under the management of PMG is a great way to increase your revenue stream. The beauty of the affiliate program is that you have thousands of affiliates marketing your product or services and you only pay when they generate a sale. This is known as CPA or Cost Per Action. This is one of the most effective means of online marketing because you are almost guaranteed to have a positive ROI.

With that said, not all affiliate programs are successful. You need a strong affiliate program management team that can effectively manage your program and increase your revenue.

PMG Affiliate Program Management

PMG Affiliate Program Management

Here are a few things to consider when launching your program.

• How you’re going to structure the overall program and commissions
• What network(s) you will launch with
• How tracking is going to be set up
• What affiliates you want to work with
• How your affiliate program management will be structured
• Etc

In our experience we’ve seen that these decisions are best made with an agency who can advise you on the best course of action. There’s nothing worse than spending a bunch of time and resources on launching a program that isn’t going to generate results.

As your affiliate program management agency we will launch, manage and grow your affiliate program(s) with attention to every detail.

Contact us today for a free proposal!