Video. Images, combined with music, words, and sometimes effects have contributed greatly to our understanding of the world. The medium has grown, stretched and infiltrated. Visions – leading to knowledge.
Video can feed all of our emotions – joy, sadness, understanding, sometimes anger. Personally, when someone is selling me something – I want them to engage me, weave in and out of my emotions. Please, don’t bore me.
The Internet gave birth to on-line video in the late 1990s. I was there in the infancy, feeding the infant files of downloaded images, waiting, waiting…. waiting. And then, toddling around, streaming video found it’s legs, uttered words and found that “cuts-only” was the best way to edit, no fancy stuff, just the facts ma’m. We got used to watching really crappy quality, however - put a diaper on it, give it time, watch it grow into all that it could be…and pray for broadband. People started believing that on-line video was here to stay.
I never thought otherwise. Telling a story. It’s what humans have always done.
And then…U-tube. Viral video. Millions of people watching three buddies lip-syncing in China. This baby has learned how to run.
I think on-line video is now somewhere in adolescence – a little bit rebellious, questioning, ready to take on authority. Wanting to change the rules a bit, maybe even be a bit naughty.
And now video has found it’s niche in affiliate marketing. Funny, intense, knowledgeable – feeding the emotions of the on-line consumer. According to the Pew Internet and American Life Report (July, 2007) “57% of Internet users have viewed on-line video, and shared with others.” We like that – sharing. It’s what we learned in kindergarten. We’d like to help you share with your customers, engage them, and maybe even make them laugh.
Thirty years ago, I was an intern on an award-winning program in Seattle, Washington, aptly called “HowCome?” Pre-magazine show format, this weekly program was just that – intended for kids, but a lot of adults liked it too. We traveled the state, filming (yes, filming, with a CP-16) white water rafting; ski jumping, log home building and other “how?” type stories. I arrived at the station as an eager senior in college. When I left, I knew how to tell a story. How to write, edit and shoot a beginning, middle and an end.
That knowledge has served me well over the years - and together, we can play with these teenage years of on-line video, and keep that essence of joy and laughter…and thumbing our noses a bit at authority. And…help you sell your stuff.
Renee Klosterman Power
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