Paulson Management Group, Inc.

Paulson Management Group, Inc is a leading full service affiliate program management agency. Contact us concerning affiliate program management, search engine management or social media management. PMG® supports these channels by developing affiliate media, micro-sites and web sites, landing pages, as well as affiliate videos. For a customized free proposal, contact PMG® today at 1-800-384-7760. We look forward to working with you!

affiliate management

PMG® is the original developer of PMG-AffiliateTV™ the UniTrac™ the AffMan™ affiliate management system, affiliate PhoneTrac™, ValidSale™ , and the PMG® CouponFeeder™ for affiliate partners. more

search management
PMG® implements paid search and natural search engine launch and management strategies that drive aggressive sales growth in Google, Yahoo! MSN, and bing. more
social media management
Increase your brand exposure and website traffic, and build communities, creating a positive spin on what makes your company special with PMG®’s social media management services. more
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The PMG Blog – Tips, Tricks & News

How To Maximize Your Income With A Successful Product Launch

By | Affiliate Programs, Business Opportunities, PMG Blog | No Comments

Within the business community, it is well known that the best way to make a significant amount of money is to start some type of affiliate program. When this is done properly particularly online, your sales force can grow exponentially overnight.

Affiliate marketing provides a win-win opportunity for everyone who is involved as top sales people have a variety of products to sell, while vendors get the benefit of market leading sales techniques and email lists.

Like every good opportunity, the affiliate program lives and dies on its system. For many vendors, this is where the problems begin. To make their product launch a success, they need the technical knowledge, infrastructure, marketing expertise and exposure to affiliates.

This can be very challenging especially for people who are already busy creating products, content, marketing emails and everything else that goes into a product launch. That is where Paulson Management Group comes in.

Paulson Management Groupformula for perfect product launch are the experts in affiliate programs, paid search engine management, consulting, and the latest online business opportunities. Their role is to assess and analyze the various opportunities for their users and also assist vendors to market their products by providing them with the latest technology and systems. These systems are both tried and tested, and provide vendors with a proficient, reliable and efficient marketing system out of the box.

Located in the technology hub of Bolder Colorado, Paulson Management Group Inc, launches and manages affiliate programs for leading companies worldwide.

Selling products online, developing a client list, even creating a landing page that converts requires skills and talents that many businesses don’t possess, and frankly many of those companies don’t have the time or need to master these skills.

They are too busy concentrating on their primary business models, without the need to learn more skills. When you employ Paulson Management Group, you are getting the equivalent of a system in a box. They will take care of the setup, and the processes, so that you don’t have to worry about it.

Featured Affiliate Program: The All-New Product Launch Formula by Jeff Walker

The latest business to be featured on the Paulson Management Group’s system is Jeff Walkers Product Launch Formula. This exciting product fits nicely with Paulson Managements criteria as it is almost a step by step guide as to how to complete a successful business launch. The product contains huge amounts of top quality cutting edge information, after all the internet is continually evolving. Some of the information covered includes

  • Top #10 Insider tips about Jeff Walkers Product Launch Formula,
  • Up To Date Secrets That Have Never Been Published Before.

This Product Launch Formula has been extensively reviewed and the full details can be read on ProductLaunchClass.com.

review and bonus on ProductLaunchClass

If you have read the review above you will realize that if you have a quality product that is in demand this fantastic guide will literally steer your path to success. The product even teaches you how to encourage your reader to purchase the product, with advanced selling techniques, which are so simple, once you understand the principles.

The beauty of learning these skills is that once you know how to set up a system, it is like having a golden key to success. This is easily repeatable and can be altered to suit any product type.

This system has been responsible for earning individual marketers over $100,000, so even if it only worked half as well for you that would still be worth $50,000 for a one-time setup. If someone offered you an opportunity to earn $50,000 on a regular basis wouldn’t it be worth looking into?

What Is Affiliate Marketing?

By | Personal Ramblings | No Comments

What is affiliate marketing?  This is an obvious first question if you’re looking to explore the opportunities providing by launching an affiliate marketing program.

The concepts of affiliate marketing, on a cost per sale basis, are relatively simple.  If you have something to sell (product or service) there are people and companies (affiliates) that can advertiser it for you.  All they ask is that you pay them a percentage of the sale that they helped generate.  Definitely a win-win situation for both parties.

There are multiple networks and/or tracking platforms that can manage the sales tracking and the distribution of affiliate payments.  Some examples of these affiliate marketing networks are; LinkShare, Commission Junction, ShareaSale, Google, etc.  These networks allow you (the seller) to launch a program and then allow the advertisers (affiliates) to select which affiliate marketing programs they will promote.

Simple, right?  Here’s where it gets a bit more complicated.  There are multiple ways in which you can structure your affiliate marketing program.  There is the decision on which affiliate network(s) you should launch with.  Media needs to be created for the program.  You will need to define your affiliate marketing program terms, implement tracking, develop recruiting lists, etc.  PMG will take care of all of this for you.  We have the experience to know how your program should be set up and we manage the entire launch process for you.  Below is an example of some of the services we provide.

•    Analyze the competitive landscape
•    Set up the commission rates
•    Outline the program terms
•    Select the best network
•    Create media
•    Develop recruiting lists
•    Implement tracking
•    Affiliate marketing program launch
•    Ongoing management of your program

Affiliate marketing programs can generate significant revenue for your company and are one of the best ways to advertise since you only pay the affiliate when a sale is generated.  This is performance marketing at its core.

CONTACT US to see if launching an affiliate marketing program is right for you.  We’re available any time to discuss how and when you should launch your affiliate marketing program.

Tips for Launching a Lead Generation Program

By | Affiliate Marketing, Affiliate Programs | No Comments

Are you launching a lead generation program online? Lead gen programs are a great way to grow your business and Paulson Management Group Inc has the tools to help.

Lead generation campaigns are a tremendous way for you to find potential customers for your product or service. Being able to focus your attention on customers that have already expressed interest helps stretch sales and marketing budget. Here are a few things to pay attention to when starting up your lead gen program in a way to prepare it to grow.

• Tracking – Integrate the source of your leads in your CRM in a way that allows you to trace back the source.

• Quality – Make sure that you are working with partners that are working with you to ensure your not just getting volume, but also quality leads.

• Partners – Look for partners that can exponentially expand the source of your leads and can help optimize your program to further hone in on higher converting leads.


PMG works with numerous publishers and networks to funnel lead traffic to you from varied sources and works with you to isolate the best quality. For an evaluation of your lead gen program contact the Lead Generation Management Team at Paulson Management Group, Inc.

Online Lead Generation – Getting Started

By | Affiliate Marketing, Affiliate Marketing News | No Comments

Online lead generation can be an extremely successful proposition for those looking to increase their lead funnel.  Although, getting started can be a daunting task for those not familiar with the channel.  There is an endless list of online lead generation networks and many agencies who promise to generate a high volume of quality leads but fail to meet expectations.  In the end the problem can usually be traced back to the agency’s or network’s inability to understand the ultimate goal of the company seeking leads.

When PMG takes on a new client we take the time to REALLY understand your overall goal for the online lead generation channel.  This starts with evaluating some key items:

Online Lead Generation

Online Lead Generation

– The type of online leads you want to receive
– Understanding how you’re monetizing your online leads
– The criteria being applied to qualify a lead
– The value attributed to each lead
– How much you should or are willing to pay for each lead
– Evaluating the quality of leads
– How aggressively or slowly you want to ramp up
– Etc…

We have worked with companies that are very familiar with the online lead generation space and those just getting started.  This means that we know which questions to ask and what advice to give.  If you’ve already ventured in to the space and have had some success then we can take your program to the next level.  If you’re just getting started then we can make the launch of your online lead generation program an extremely comfortable and stress free process.
Either way, PMG has the team and tools to make your online
lead generation program successful.

Click HERE to learn more about our online lead generation management services.

If you’re ready to get started then contact us for a FREE PROPOSAL.

Affiliate Program Management | Increasing Your Revenue

By | Affiliate Marketing, Affiliate Programs | No Comments

Launching an affiliate program under the management of PMG is a great way to increase your revenue stream. The beauty of the affiliate program is that you have thousands of affiliates marketing your product or services and you only pay when they generate a sale. This is known as CPA or Cost Per Action. This is one of the most effective means of online marketing because you are almost guaranteed to have a positive ROI.

With that said, not all affiliate programs are successful. You need a strong affiliate program management team that can effectively manage your program and increase your revenue.

PMG Affiliate Program Management

PMG Affiliate Program Management

Here are a few things to consider when launching your program.

• How you’re going to structure the overall program and commissions
• What network(s) you will launch with
• How tracking is going to be set up
• What affiliates you want to work with
• How your affiliate program management will be structured
• Etc

In our experience we’ve seen that these decisions are best made with an agency who can advise you on the best course of action. There’s nothing worse than spending a bunch of time and resources on launching a program that isn’t going to generate results.

As your affiliate program management agency we will launch, manage and grow your affiliate program(s) with attention to every detail.

Contact us today for a free proposal!

ShareASale Party Affiliate Summit Photos

By | Affiliate Summit Photos | No Comments

The ShareASale Party was, as usual, a true highlight of Affiliate Summit. “Under the Stars” was the theme, and the darkened room sparkled with all the stars of Affiliate Summit shining bright!

The elegantly appointed Miranda Ballroom featured multiple food stations, including a flowing fountain of chocolate fondue, a station full of icecream sundae fixings, and other tasty treats scattered throughout the rest of the large room. In the middle of the room was a dance floor that was almost always full. Those who weren’t dancing, though, could enjoy Wii stations with big screen TVs, a free photo booth, or could even sign up for a go at karaoke.

Below are a few photos taken throughout the evening!
Peter founder of KeywordSpy.com

Peter founder of KeywordSpy.com joined in with Brian Littleton of ShareaSale and other party attendees

Brian Littleton of ShareASale and Heather Paulson

Brian Littleton of ShareASale and Heather Paulson

joel wood and brian littleton

Brian Littleton of ShareASale and PMG VP, Joel Wood

pmg-affiliate-management-team-with-shareasale-founder-brian-littleton

 

Brian Littleton of ShareASale and PMG team members.

PMG team members at the Circle Bar

PMG team members at the Circle Bar before heading to the ShareASale Party.

What Is A Good CTR On Facebook?

By | Facebook advertising, PMG Blog | No Comments

Today’s question comes from Heather’s video channel and someone is asking what is a good click-through rate using Facebook ads? The answer is I don’t know and the reason why is because click-through rates are irrelevant. They simply don’t matter in advertising when you are just starting out. They do matter a little bit because if your click-through rate on Facebook is too low, it means that usually, the ad platform will stop serving your ads. They will do it because it means, the ad is not relevant enough.

How can CTR affect deliverability?

click through rateSometimes a higher click-through rate will result in more reach, which is a good thing. But for you, for your metrics, for your business click-through rates are irrelevant. You should not get obsessed with the click-through rate. It’s a metric that matters more to advertising platforms like Facebook and Google AdWords, simply because for them, it matters how many people click and how relevant your ad is in their eyes. What is important for us is do people buy right things or how much money are you making per click.

Which metrics are important in Facebook ad manager?

That’s a metric called earnings per click, and that’s an interesting metric for you. It’s not what is the percentage of people that see your ad and clicks on it. Those numbers don’t matter because they aren’t focused on the ROI and the revenue.

earnings per clickYou need to concentrate on the ROI metrics, and that starts with the cost per click. You want to know your cost per click and your earnings per click. That way you can quickly determine if you’re making a profit or not. If you’re generating leads, you’re going to know your opt-in cost. If you are sending people straight to an order page, you want to know your cost per “add to cart”, your cost per purchase and stuff like that. Then you can easily determine if your ad is profitable and if it is profitable, you can scale it up and you can keep measuring its profitability with these metrics.

In fact, the click-through rate is so irrelevant, that I recommend getting rid of it in your Facebook manager. That’s what I did right in the Facebook ads manager. You can choose which columns you want to show, which metrics you want to display, and you can do this by the way by clicking on “customise columns”. Then you can select all the metrics you want to show. The first thing I do, when I run ads for a new client or myself, I go and customise the columns. I get rid of useless metrics like the click-through rate and the general cost per click on Facebook. Now Facebook has to click metrics one of them is the cost per click for the link, and it’s called CPC link, and the other one is the general cost per click which also shows you any clicks that were made on images in your ad or clicks to your Facebook page. There’s a ton of metrics you don’t need to pay attention to and those metrics matter only to Facebook.

Why you should get rid of CTR on your advertiser account?

As for an advertiser, you need to focus on what is important to you and that is as I said ROI or return on investment. Focus on how much money you are making and your earnings per click and eliminate these additional metrics from your awareness. They’re simply not needed, and that’s why I can’t answer the question – what is a good CTR for Facebook ads. I simply don’t know. Make sure you don’t get lost in these arbitrary metrics that Facebook presents prominently and which don’t matter for your business.

How To Build A Life Coaching Business

By | Business Opportunities, PMG Blog | No Comments

If you want to create life coaching business, you should be able to get through that process of being able to ask for a sale or being able to ask for enrollment from your client. This is the hard part of having a sales conversation. What you need, while you’re thinking about your sales conversation, is how can you walk your clients through from a place of a situation or a problem that they are in and show them, how you can bring them results. You show them how you can walk them through one step at a time to be able to empower them during the conversation.

At the same point you will try to engage them enough, that when you propose, you’re able to enroll with those clients. With those conversations, they say yes.

starting a life coach business

How To Increase Dollar Value Of Your Life Coaching Business

The next thing that you have to be mindful of is what is it that you are building as a business. It’s crucial because what happens is, once life coaches get started on one-to-one setups, they tend to just go in one-to-one. They wonder, how can I set up the next session, but that may not be the best utilisation of your time. Think about as a life coaching. When you coach, you’re paid in time. Your money is paid in time. More time you are using, you can charge higher.

Now if your dollar value of every minute keeps going up, your income keeps going up. If you were charging $10,000 and you were giving 10 hours of service, that’s $1,000 an hour. If you’re charging 2,000 of $20,000 and also for 10 hours service, now your hour values $2,000 and there is no real rationale for why it should be $10,000 or why it should be $20,000. The real dependency of it is what’s the result, which your client is getting. Your customer usually is going 10 to 20 X of the results of the time, that you invested with them or the money that they’re invested with you.

Your pricing is really how far you can go and how much you can engage in the conversation now while building a business.

group coaching adds value

Once you understand the dollar value of your time, you can pick this strategy. It’s hard to find $20,000 clients, but can I create a group package where there are four customers for $5,000.

And dollar value of every minute just went up from a thousand dollars an hour to two thousand dollars an hour. That’s the part where you must build out a system for you.

What’s the way I can keep increasing value of my time because that’s what you’re selling? You’re selling your time, and that’s what clients are engaging with you.

Paulson Four Part Blueprint For Life Coaching Business

If you were starting a life coach business, my first bit of advice would be to go ahead, do it and work.

Second advice is to go and make real coaching conversations.

Third: don’t be scared, go ahead and serve people. Don’t forget to have an enrollment interview.

Fourth is start to figure out your system of saying how is it that I can consistently increase the dollar value of my time. What are the different packages that I can offer?

That’s the four-part blueprint you can use for your life coaching engagement, and if you implement it correctly, I’m sure you coaching business will rise.