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PMG Archives - PaulsonManagementGroup - Online Marketing Solutions

Tips for Launching a Lead Generation Program

By | Affiliate Marketing, Affiliate Programs | No Comments

Are you launching a lead generation program online? Lead gen programs are a great way to grow your business and Paulson Management Group Inc has the tools to help.

Lead generation campaigns are a tremendous way for you to find potential customers for your product or service. Being able to focus your attention on customers that have already expressed interest helps stretch sales and marketing budget. Here are a few things to pay attention to when starting up your lead gen program in a way to prepare it to grow.

• Tracking – Integrate the source of your leads in your CRM in a way that allows you to trace back the source.

• Quality – Make sure that you are working with partners that are working with you to ensure your not just getting volume, but also quality leads.

• Partners – Look for partners that can exponentially expand the source of your leads and can help optimize your program to further hone in on higher converting leads.


PMG works with numerous publishers and networks to funnel lead traffic to you from varied sources and works with you to isolate the best quality. For an evaluation of your lead gen program contact the Lead Generation Management Team at Paulson Management Group, Inc.

Online Lead Generation – Getting Started

By | Affiliate Marketing, Affiliate Marketing News | No Comments

Online lead generation can be an extremely successful proposition for those looking to increase their lead funnel.  Although, getting started can be a daunting task for those not familiar with the channel.  There is an endless list of online lead generation networks and many agencies who promise to generate a high volume of quality leads but fail to meet expectations.  In the end the problem can usually be traced back to the agency’s or network’s inability to understand the ultimate goal of the company seeking leads.

When PMG takes on a new client we take the time to REALLY understand your overall goal for the online lead generation channel.  This starts with evaluating some key items:

Online Lead Generation

Online Lead Generation

– The type of online leads you want to receive
– Understanding how you’re monetizing your online leads
– The criteria being applied to qualify a lead
– The value attributed to each lead
– How much you should or are willing to pay for each lead
– Evaluating the quality of leads
– How aggressively or slowly you want to ramp up
– Etc…

We have worked with companies that are very familiar with the online lead generation space and those just getting started.  This means that we know which questions to ask and what advice to give.  If you’ve already ventured in to the space and have had some success then we can take your program to the next level.  If you’re just getting started then we can make the launch of your online lead generation program an extremely comfortable and stress free process.
Either way, PMG has the team and tools to make your online
lead generation program successful.

Click HERE to learn more about our online lead generation management services.

If you’re ready to get started then contact us for a FREE PROPOSAL.