Patrick Lavin - Vice President Patrick @ PaulsonManagementGroup.com Favorite Beer: Guinness Favorite Food: Tacos

Patrick comes to PMG with a background in media planning. He had developed marketing plans and messaging in the fields of education, finance, real estate, home improvement, B2B and tourism & hospitality - steadily moving his focus and that of his clients to the results driven arena of online marketing. Patrick has driven traffic to landing pages with paid search and created incentives powering affiliate sales. He has also implemented on/off site Search Engine Optimization ( SEO ) strategy resulting in page one position. Patrick has helped sculpt and protect brands while growing sales and expanding in to new areas.

Before working as a media planner, Patrick held positions as a copywriter, researcher and dairy buyer.

Some of Patrick's favorite partners have been in the travel sector where he shares a passion for exploration. He has spent time on six continents and continues to enjoy the different landscapes and cultures that can be found around the globe.

Education - Bachelors of Science in Journalism and Mass Communication with a focus on Advertising from the University of Colorado - Boulder