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Michal Igell - SEM -Paid Search Engine Manager Favorite Beer: Talisker (Malt Whiskey) |
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Michal Igell - SEM -Paid Search Engine Manager Favorite Beer: Talisker (Malt Whiskey) |
Michal Igell - Michal has extensive experience knowledge and passion for the Internet's most cutting edge marketing and core advertisement technologies.
In recent years she held a positions as a Director of Marketing in an online agency that managed budgets of $2,000,000 annually. As an integral part of her job she is always keen to find and introduce better tools to improve the overall online marketing experience and accordingly to generate better results of the online activity and efforts. In addition she led successful operations in the field of Search Engine Marketing, which is her favorite among the online marketing medias, if you ask her.
Education
She holds a M.Sc in computer science and applied mathematics from the Weizmann Institute of Science in Israel. Her thesis was in the field of Complexity Theory, and Specifically she studies Pseudo Randomness and Randomness Extraction (She also holds a B.Sc. In Computer Science & Philosophy from Tel Aviv University, Israel).
She would say that the three loves of her life are Math, Music and Soccer. Yeah, soccer.