Let PMG® increase the effectiveness of your established lead generation initiatives or launch a new lead generation program

Lead Generation management services are provided by the proactive management team of Paulson Management Group, Inc. PMG® is able to launch and manage your lead gen program within multiple networks and platforms. PMG® is a monthly managed services agency and all of our team members are trained and managed in our offices. Real people, real tools, real results!…contact us

Lead Generation Management

Whether you need to increase the ROI and volume of a current lead generation program or launch a new program, PMG® is able to assist. PMG® takes a very aggressive approach in the management of your lead generation programs and focuses not just on volume but the overall quality of your campaigns. This is done at the initial stages of vetting networks and platforms while monitoring the quality of leads throughout the life of the campaign. We work closely with your team to regularly analyze the quality of the leads and optimize the campaigns to achieve the results you expect. Below is a sampling of the lead generation services that we provide.

  • Program structure consulting
  • Funnel process consulting
  • Implementation of in-house tracking technologies (UniTrac™)
  • Launch management
  • Media development
  • Network and publisher recruiting
  • Lead quality management
  • Lead fraud management
  • Regular reporting
  • Program optimization
  • Program expansion
  • Etc…

PMG® has extensive relationships in the lead generation channel which will be leveraged to grow your program. The lead generation channel is complex and requires constant attention and proactive management which PMG® will provide. Contact us today to get started!

Free Proposal


Lead Generation Client Testimonial

“Heather Paulson and the PMG® team have greatly exceeded our expectations. In just the first few months they leveraged their industry relationships to improve our program substantially by adding many relevant new affiliates as well as optimizing our existing ones. We have already seen tangible growth to what we thought was a mature program. They are one of a rare breed of companies that treat and represent our business as though it was their own.”

Dr. Marc Weinstein, CEO


Heather Paulson has broad expertise in performance marketing, thorough knowledge of state –of- the- art tools and technology, and an array of contacts that make her one of the smartest and most powerful players in the internet marketing space. Attending just one of her presentations led us to business decisions that will double our significant lead gen revenues and jumpstart our affiliate recruitment techniques. She is an incredible industry resource.

Cecily Lancit
Datastream Partners
Affiliate Network


We looked extensively for a professional agency that could not only create but manage our affiliate program. The PMG® team assigned to BeHome 24/7 not only created a program from scratch but executed it flawlessly and amazingly did it in a short period of time. Communication was fantastic, day or night. Service you expect but rarely find anymore.

J. D. Morris VP Business Development
BeHome 24/7