Heather Paulson - President Heather @ PaulsonManagementGroup.com Follow Me on Twitter Favorite Beer: TsingTao Favorite Food: Sushi

Heather Paulson Started her career as a web developer and website designer and founded EOMI a web development and design company in 1996. She was previously the Director of marketing services for Partner centric where Partner Centric received recognition as one of Promotion Worlds Top 10 SEO companies in the United States with SEO services under the direction of Ms Paulson. Ms Paulson has held the position of Vice president of Galasource as well as has held the position of Director of online marketing for Global Scholar an ignition backed start up out of Seattle Wa.. Ms Paulson was hired by Microsoft's ISEM team to develop their internal best practice strategies as well as to teach the iSEM team the PPC segmentation and clustering methods Ms Paulson developed and utilizes for paid search strategies.

Ms Paulson in 2006 introduced to the affiliate community ARM (Affiliate relationship management) a process for identifying and grouping affiliates for more streamlined communications within a large affiliate program which she introduced at eComXpo. Ms Paulson identified this process when she held the position of Affiliate Marketing Director at X10 Wireless technologies where in 2005 she increased the companies 3 affiliate network programs into a 300% sales increase with in months of hire, and increased the paid search channels sales by more then 260%.

Heather has years of experience initiating and managing online lead generation, retail sales and CPA, CPC, and CPM e business model strategies for many Fortune 500 e retailers with management experience of media budgets over $20 Million annually. Including the education, finance, retail, beauty, electronics, childrens, and health verticals. Ms Paulson has worked as a consultant and or contractor on thousands of e business accounts over the last 14 years. Ms Paulson has been in the Affiliate marketing space both as an affiliate as well as an affiliate manager since 1998 and has established many relationships in the affiliate and search industry!

Appointments

2006 Heather was appointed to the Affiliate Summit advisory board

2007 Ms. Paulson is a Council Member of Gerson Lehrman Group

2007 Ms. Paulson was appointed to the advisory board for Affiliate Classroom

2007 Ms. Paulson was elected as PPCClassroom.com's education manager, where she trained thousands of affiliates paid search strategies and SEO strategies

2008 Ms Paulson was nominated as a FAB member of the Performance Marketing Association

2008 Ms Paulson becomes an honorary recipient of the ACC Certified Affiliate Managers Course

2008 Ms Paulson is elected on The Affiliate Manager Certification Advisory Board

2008 Heather Paulson was invited to become a member of The Internet Oldtimers Foundation

Awards

Heather is the proud recipient of three Golden Web Awards for e-commerce user interface design

Ms Paulson has also successfully passed the Google Certified professionals examination three times!

2010 Heather Paulson was honored as an Affiliate Marketing Legend Award nominee for Affiliate Summit's Pinnacle Awards

Recognition

Ms. Paulson was featured in the July 2005 issue of Revenue Magazine

Ms. Paulson was featured in the JAN 2009 cover/Issue of FeedFront Magazine

Publications - Speaking

Ms Paulson is the writer of the Wired Column for Women's Magazine of Boulder

Heather is a blogger on www.revenews.com

She is an active presenter and speaker concerning search marketing and affiliate marketing strategies at many industry wide events including eComXpo, AffiliateSummit.com, AffiliateConvention.com AffiliateClassroomLive.com and enjoys e-Marketing Association and Ad Tech events.

Education

Ms Paulson holds a BSB/Marketing from University of Phoenix

Ms Paulson has a unfinished Masters of e Business from Ellis College - New York Institute of technology