Everyone’s version of Cost Per Lead or Cost Per Action is slightly different so for the purposes of this post let’s define each as follows.
Cost Per Lead – Any action that doesn’t require a consumer to make a purchase. Providing a credit card for authorization (no initial charge) during a free trial sign-up would qualify [...]
Choosing a lead generation network can be extremely difficult given the multitude of choices and differences between each lead gen network. If you’re looking at starting a lead generation program one of the first things to decide is which lead generation network you are going to launch your program with. There are the options of;
1. [...]
Cost Per Lead (CPL) vs. Cost Per Action (CPA)