PMG Blog

Author Archives: Joel Wood

Social Media Management Services

By Joel Wood | Published: September 7, 2011

You’ve probably heard of social media, social networks, “going viral”, social media marketing, etc… but what does it all mean? Well, at the end of the day there are many ways in which to marketing your company from a social media perspective but it’s all futile unless it relates back to real sales. [...]

Posted in Affiliate Marketing, Affiliate Marketing News, Online Marketing, Online Tools, PMG Team | Tagged affiliate, cpa, Facebook, social, social media management, social media management services, social networks, Twitter, youtube | Leave a comment

Paulson Management Group, Inc. and the Commission Junction Affiliate Network

By Joel Wood | Published: June 23, 2011

Yesterday, Commission Junction visited our office in Boulder, CO to meet with the team and collaborate on affiliate initiatives that will grow our clients business in the affiliate channel. Paulson Management Group, Inc. has long been the affiliate management agency of choice for online retailers needing expert advice to grow their affiliate programs. CJ has [...]

Posted in Affiliate Management Technologies, Affiliate Marketing, Online Marketing, PMG Team | Tagged affiliate management, affiliate management agency, Affiliate Marketing, affiliate network, Commission Junction, Inc, Paulson Management Group | 1 Comment

Affiliate Marketing Management Agencies

By Joel Wood | Published: June 7, 2011

Are you thinking about utilizing an affiliate marketing management agency for the management of your affiliate program? If so, then you’ve come to the right place. Paulson Management Group, Inc. (PMG) is an elite affiliate marketing agency providing services to over 40 client affiliate programs. We specialize in providing affiliate marketing services for cost-per-sale, cost-per-lead and [...]

Posted in Affiliate Management Technologies, Affiliate Marketing, Affiliate Marketing News, Online Marketing | Tagged Affiliate Agency, affiliate management, Affiliate Marketing, affiliate marketing management agencies, affiliate program | Leave a comment

Cost Per Lead (CPL) vs. Cost Per Action (CPA)

By Joel Wood | Published: June 2, 2011

Everyone’s version of Cost Per Lead or Cost Per Action is slightly different so for the purposes of this post let’s define each as follows. Cost Per Lead – Any action that doesn’t require a consumer to make a purchase. Providing a credit card for authorization (no initial charge) during a free trial sign-up would qualify [...]

Posted in Affiliate Management Technologies, Affiliate Marketing, Online Marketing | Tagged affiliate, Affiliate Agency, affiliate management, cost per action, cost per lead, cost per sale, cpa, cpl, cps, free trial, lead generation management, lead generation program, lead genreation | Leave a comment

What Is Affiliate Marketing?

By Joel Wood | Published: June 1, 2011

What is affiliate marketing? This is an obvious first question if you’re looking to explore the opportunities providing by launching an affiliate marketing program. The concepts of affiliate marketing, on a cost per sale basis, are relatively simple. If you have something to sell (product or service) there are people and companies (affiliates) that can advertiser [...]

Posted in Personal Ramblings | Tagged affiliate agencies, Affiliate Marketing, affiliate marketing management, affiliate marketing program, affiliate networks, cost per sale, what is affiliate marketing | Leave a comment

Choosing a Lead Generation Network…

By Joel Wood | Published: May 31, 2011

Choosing a lead generation network can be extremely difficult given the multitude of choices and differences between each lead gen network. If you’re looking at starting a lead generation program one of the first things to decide is which lead generation network you are going to launch your program with. There are the options of; 1. [...]

Posted in Personal Ramblings | Tagged affiliate networks, Affiliate Program Management, lead gen, lead gen agencies, lead gen management, lead generation, lead generation network, lead generation program, program management | Leave a comment

Online Lead Generation – Getting Started

By Joel Wood | Published: April 20, 2011

Online lead generation can be an extremely successful proposition for those looking to increase their lead funnel. Although, getting started can be a daunting task for those not familiar with the channel. There is an endless list of online lead generation networks and many agencies who promise to generate a high volume of quality leads [...]