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500% Affiliate Performance Increase – PMG Case Study

Paulson Management Group, Inc took over the management of an affiliate program in September 2010 and integrated the PMG UniTrac™ multi network tracking pixel for the client as well as introduced the client to our super affiliate relationships. The UniTrac™ system was integrated on the 19th of September 2010. Our super affiliate relationships also accounted for the impact of the campaigns performance on the 19th of September 2010 as seen in the graph below. See all of PMG’s Case Studies

Clients who have affiliate programs in multiple affiliate networks choose to work with Paulson Management Group, Inc as PMG is the leader in affiliate marketing technologies, technologies such as the Unitrac™ that can positively impact a campaigns performance. PMG also has the most secure affiliate relationships as we do not take a revenue share and PMG does not compete against affiliates as an affiliate which ensures our affiliates marketing intelligence is secure with PMG management team members. The combined offer of relationships and secure technology gains PMG the advantage in this channel for our clients. See more affiliate management case studies!

The Paulson Management Group, Inc UniTrac™ system ensures that the appropriate affiliate from the appropriate network is paid a commission and ensures no duplications of that commission across multiple networks to the same affiliate partner. The UniTrac™ system also includes reporting on a geo level data enhancing the availability of data from any networks in the world and allowing our management team the ability to focus on specific regions of marketing or demographic interest.

Affiliate Marketing Strategies We Implemented

  • UniTrac™ Integrated for multiple affiliate networks enhanced tracking on the 19th of September. Fresh affiliate banners and media were developed and deployed. Super affiliate partners were contacted and relationships and advertising placement was negotiated and implemented.

Results of Strategy and Campaign Optimization

  • Affiliate commissions and performance increased from 75 to 450 a 500% increase in commissions and performance
  • Affiliate Program 7 day EPC (Earnings per click) increased from the 19th of 2.5 to AVG of 5.0 a 100% increase in the 7 day EPC
  • Fresh affiliate media heightened the traffic levels which stimulated performance by the affiliate partners
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