Hopefully by now, you have heard of social networks. In case you haven’t (a.k.a. those of you who probably still have a beta player), social networks are communities of like minded individuals who meet online to discuss their common interests. Once regarded as places only for teenagers, social networks have grown up and feature web sites on virtually any interest. Why should you company care? Well, I now present:
The Top 5 Reasons Your Company Needs Social Networks
5.AllNiches Represented: No matter what you product is, there is a social network devoted to it and potential customers waiting for you. Golfers go to OobGolf. Wine Enthusiasts go to Cork’d. Heck, there is a social network for Karaoke enthusiasts called Ksolo.
4. Word on the Street: Why wait for a focus group to tell you what the newest trends are in your industry when social network users openly discuss their opinions on your product or your competitor’s items constantly?
3.Targeted Marketing: Personally, I am surprised most companies haven’t thought of this already. Why waste money on advertising networks when social networks provide a narrower target market at a fraction of the cost? Companies should be lining up to advertise on the most relevant social networks to their products.
2.Message Boards are Passé: Just like it took several years for most 40+ adults to figure out there was a new form of music called rap, many companies are just starting to discover message board participation as advertising. Sadly, these companies are about two years behind as social networks are rendering message boards obsolete due to their advanced capabilities such as instant messaging, media sharing and profile customization options.
1.No SPAM allowed (ok, maybe a little): Let’s face it, message boards are full of spam. So too are complaint web sites and business directories. On the web, it is getting tougher and tougher to find a place to talk about your product or industry with real people. Social networks have done a great job policing spam and typically limit their membership to legitimate members.
Now that you have read my Top 5, you are probably quite psyched to get involved in social networking. However, first things first. The last thing your organization should do is to dive intro social networks blindly. Paulson Management Group has trained professionals available to help your organization develop a prosperous social networking presence and can help you achieve whichever participation level you desire. Because of the relative newness of social networks, we recommend you let us show the ropes. So what are you waiting for, give PMG a call today!
5 Reasons Your Company Needs Social Networks
Hopefully by now, you have heard of social networks. In case you haven’t (a.k.a. those of you who probably still have a beta player), social networks are communities of like minded individuals who meet online to discuss their common interests. Once regarded as places only for teenagers, social networks have grown up and feature web sites on virtually any interest. Why should you company care? Well, I now present:
The Top 5 Reasons Your Company Needs Social Networks
5. All Niches Represented: No matter what you product is, there is a social network devoted to it and potential customers waiting for you. Golfers go to OobGolf. Wine Enthusiasts go to Cork’d. Heck, there is a social network for Karaoke enthusiasts called Ksolo.
4. Word on the Street: Why wait for a focus group to tell you what the newest trends are in your industry when social network users openly discuss their opinions on your product or your competitor’s items constantly?
3. Targeted Marketing: Personally, I am surprised most companies haven’t thought of this already. Why waste money on advertising networks when social networks provide a narrower target market at a fraction of the cost? Companies should be lining up to advertise on the most relevant social networks to their products.
2. Message Boards are Passé: Just like it took several years for most 40+ adults to figure out there was a new form of music called rap, many companies are just starting to discover message board participation as advertising. Sadly, these companies are about two years behind as social networks are rendering message boards obsolete due to their advanced capabilities such as instant messaging, media sharing and profile customization options.
1. No SPAM allowed (ok, maybe a little): Let’s face it, message boards are full of spam. So too are complaint web sites and business directories. On the web, it is getting tougher and tougher to find a place to talk about your product or industry with real people. Social networks have done a great job policing spam and typically limit their membership to legitimate members.
Now that you have read my Top 5, you are probably quite psyched to get involved in social networking. However, first things first. The last thing your organization should do is to dive intro social networks blindly. Paulson Management Group has trained professionals available to help your organization develop a prosperous social networking presence and can help you achieve whichever participation level you desire. Because of the relative newness of social networks, we recommend you let us show the ropes. So what are you waiting for, give PMG a call today!
-Tony Cohn
SEO Specialist
Paulson Management Group