I received a private demo of SpeedPPC from Jay Stockwell who is co-owner of SpeedPPC.com along with Allan Gardyne. I was not paid to endorse or test this application I was lucky enough to get my hands on a trial version of SpeedPPC which I downloaded and following is my experience with their new PPC Application SpeedPPC will be out to the public on July 25th, 2007.
OK, the SpeedPPC install was a breeze the interface is really simple and understandable by anyone experienced in Paid Search. .
This is what I see…
Tab 1
Field 1. Campaign Name
In the campaign name field simply enter the campaign name for your typical Google campaign name field, I chose the term Dating as a campaign name, so my keywords for the Dating campaign will target dating terms for the cities in the United States (I want to see how SpeedPPC distributes and delaminates the terms by city within city specific ad groups).
Field 2. Cost Set – Up
I entered my bid sets within in field 2 which is simple enough and the fact that we can preset our bid costs by phrase type is excellent. SpeedPPC has three bid level sets which are great as it allows us to set our costs based on phrase match type.
Tip- One of my tricks whenever I launch a new Google or Panama search campaign is to go “all out” with my bid rates and budget the first 2 days (I shoot for 1-3 top level ad placement), I go for a high CTR which increases my quality score then I scale back my CPC day after day to see if I can stick my top level search placement while still scaling back CPC, I have tested this again and again with very large budgets and it works for me. Shhhh…
Tip – I chose to increase my exact match type CPC cost as those keywords are normally more highly targeted to my consumer base. Having a higher bid on your broad terms could slaughter your targeting, your CTR, and your costs.
Field 3. Grouping
Grouping within SpeedPPC is where you can choose to sub segment your campaign (turn into highly targeted ad groups) your keywords will be grouped based on your expansion choice, I chose to group my keyword by US Cities I am hoping to get segmented ad groups based on US cities for my Dating keywords. Notice that you can also include keywords to group by. (The choices here are endless)
Field 4. and 5. Expansion & Mix Type
I am choosing to expand or create phrases of my base “seed” keywords with the output of the city names using the Mix Type before the keywords. (You can choose before, after, or both) so my keywords will turn out like.
Seattle dating sites or Seattle dating or Portland Dating Sites, Portland Dating.. Yada, Yada.
Field 6. URL Template
YEAH< FREAKING YEAH! Concatenate functions not needed here.. If you see on the bottom (5b) you will note Tokens which are the attributes applied to your destination URL from the include fields they have within them (Tokens pull in the “seed” keyword, the Expansion text “adGroup name” and the final keyword phrase mix output.), Also notice how you can insert your parameters for tracking within the url template that will be applied to each keyword as a unique url. (I used a hypothetical URL as the example below)
Tab 2 Ad Text Set Up
Field 1. Ad Text creation
Ad text it appears can be customized at the expansion level so you can use again the {Expansion} token in place of the {KeyWord} include file in any of the ad copy fields, you can also capitalize the word Expansion or use a lower case – e within expansion to create the effect of the keyword include being either upper or lower case, in my test which is the US cities within each expansion field in the title I chose to use the capital E in {Expansion}. (Not sure how this will pan out for the param function includes MSN uses?) We will see.
I like is the line character numbering showing you how many characters you have left.
Ok I am making my adcopy – One note you can also add the {expansion} token into the display url to achieve that extended url that we all adore.
Next Step: Update Output
Now that I have chosen and applied my seed keywords, created my expansion type to the US City level to be applied before those seed keywords, and have made my preferred two ad groups copies using the {expansion} token I am ready to hit Update output.
BAM!
This is what I get
Excellent, saved me a lot of time on creating multiple concatenate functions to create this size of a bulksheet this organized and well laid out.
Now you can simply download as a .csv file or copy the contents and using the Google Adwords editor upload your content into your Google Adwords account. What’s nice about how SpeedPPC outputs your content is that it is bulk ready with the proper alignment and comma delimitated to conform to a bulk upload using the Google Adwords editor.
AND GUESS WHAT! The MSN output includes the proper attribution of the param includes within the output content. Heavens to betsy!!
I will be buying and will be using SpeedPPC.com
** When this launches I suggest watching their video instructions on using this application this is not for SEM beginners. Also you’ll need to ensure you have .NET installed on your Windows machine to use SpeedPPC you can get it here.
My Pre Launch Demo of SpeedPPC
I received a private demo of SpeedPPC from Jay Stockwell who is co-owner of SpeedPPC.com along with Allan Gardyne. I was not paid to endorse or test this application I was lucky enough to get my hands on a trial version of SpeedPPC which I downloaded and following is my experience with their new PPC Application SpeedPPC will be out to the public on July 25th, 2007.
OK, the SpeedPPC install was a breeze the interface is really simple and understandable by anyone experienced in Paid Search. .
This is what I see…
Tab 1
Field 1. Campaign Name
In the campaign name field simply enter the campaign name for your typical Google campaign name field, I chose the term Dating as a campaign name, so my keywords for the Dating campaign will target dating terms for the cities in the United States (I want to see how SpeedPPC distributes and delaminates the terms by city within city specific ad groups).
Field 2. Cost Set – Up
I entered my bid sets within in field 2 which is simple enough and the fact that we can preset our bid costs by phrase type is excellent. SpeedPPC has three bid level sets which are great as it allows us to set our costs based on phrase match type.
Tip- One of my tricks whenever I launch a new Google or Panama search campaign is to go “all out” with my bid rates and budget the first 2 days (I shoot for 1-3 top level ad placement), I go for a high CTR which increases my quality score then I scale back my CPC day after day to see if I can stick my top level search placement while still scaling back CPC, I have tested this again and again with very large budgets and it works for me. Shhhh…
Tip – I chose to increase my exact match type CPC cost as those keywords are normally more highly targeted to my consumer base. Having a higher bid on your broad terms could slaughter your targeting, your CTR, and your costs.
Field 3. Grouping
Grouping within SpeedPPC is where you can choose to sub segment your campaign (turn into highly targeted ad groups) your keywords will be grouped based on your expansion choice, I chose to group my keyword by US Cities I am hoping to get segmented ad groups based on US cities for my Dating keywords. Notice that you can also include keywords to group by. (The choices here are endless)
Field 4. and 5. Expansion & Mix Type
I am choosing to expand or create phrases of my base “seed” keywords with the output of the city names using the Mix Type before the keywords. (You can choose before, after, or both) so my keywords will turn out like.
Seattle dating sites or Seattle dating or Portland Dating Sites, Portland Dating.. Yada, Yada.
Field 6. URL Template
YEAH< FREAKING YEAH! Concatenate functions not needed here.. If you see on the bottom (5b) you will note Tokens which are the attributes applied to your destination URL from the include fields they have within them (Tokens pull in the “seed” keyword, the Expansion text “adGroup name” and the final keyword phrase mix output.), Also notice how you can insert your parameters for tracking within the url template that will be applied to each keyword as a unique url. (I used a hypothetical URL as the example below)
Tab 2 Ad Text Set Up
Field 1. Ad Text creation
Ad text it appears can be customized at the expansion level so you can use again the {Expansion} token in place of the {KeyWord} include file in any of the ad copy fields, you can also capitalize the word Expansion or use a lower case – e within expansion to create the effect of the keyword include being either upper or lower case, in my test which is the US cities within each expansion field in the title I chose to use the capital E in {Expansion}. (Not sure how this will pan out for the param function includes MSN uses?) We will see.
I like is the line character numbering showing you how many characters you have left.
Ok I am making my adcopy – One note you can also add the {expansion} token into the display url to achieve that extended url that we all adore.
Next Step: Update Output
Now that I have chosen and applied my seed keywords, created my expansion type to the US City level to be applied before those seed keywords, and have made my preferred two ad groups copies using the {expansion} token I am ready to hit Update output.
BAM!
This is what I get
Excellent, saved me a lot of time on creating multiple concatenate functions to create this size of a bulksheet this organized and well laid out.
Now you can simply download as a .csv file or copy the contents and using the Google Adwords editor upload your content into your Google Adwords account. What’s nice about how SpeedPPC outputs your content is that it is bulk ready with the proper alignment and comma delimitated to conform to a bulk upload using the Google Adwords editor.
AND GUESS WHAT! The MSN output includes the proper attribution of the param includes within the output content. Heavens to betsy!!
I will be buying and will be using SpeedPPC.com
** When this launches I suggest watching their video instructions on using this application this is not for SEM beginners. Also you’ll need to ensure you have .NET installed on your Windows machine to use SpeedPPC you can get it here.