Another successful show for event director John Grosshandler of eComXpo! I have to admit though the first thing I do is check out every booth and sign up to win a prize, I won an IPOD teddy bear last year was great.
Platinum Sponsors this year included; ad:Tech, DigitalRiver onenetwork, Google, LinkShare, Microsoft Digital Advertising Solutions adCenter, and Performics. Microsoft was giving away an incredible Xbox, best prize for all Platinum Sponsors!
Gold Sponsors patterned out to be primarily ad networks, affiliate networks, and small to medium sized CPC or other media networks or agencies. Affiliate Summit was a Gold sponsor and Shawn and Missy were offering 10 FREE exhibit hallPass’s to the Affiliate Summit.
Another Gold Sponsor CanadianSponsors.com was offering a Wristwatch Television for participation in their giveaway. The list of prizes goes on and on, if you are an affiliate or are a merchant with an affiliate program or are in the business of e commerce I highly recommend going to eComXpo. Not just for the prizes but also to meet and network with some of the best online marketers and online marketing companies in the business.
eComXpo hosts many presentations, some of which are interactive some of which are live. Questions can be posed to presentation hosts concerning the content of their presentation. I presented my affiliate relationship management strategy at eComXpo in 2005 and enjoy very much listening to other internet marketers present in this format.
What you can learn at eComXpoUniversity
Lead Generation
David Wengel, General Manager of Interactive Markets for TARGUSinfo hosted a presentation entitled; “Five Proven Tactics to improve your lead Quality.”
TARGUSinfo is a company that helps companies improve their overall lead quality, they provide on demand lead verification systems. TARGUSinfo provides accept or reject decisions that help companies obtain a higher quality lead base.
Key takeaway was that online lead generation is one of the fastest growing segments of the online advertising industry according to IAB. Lead quality has been a concern in the past however in 2006 IAB created the Lead Quality Taskforce which assisted in the rise of companies which promote lead verification systems, data verification, and warm lead transfers. TARGUSinfo has worked with education lead generation companies for the online college vertical, they have experience concerning optimizing and increasing lead standardization processes within the online education vertical. It is possible that many good leads we send to our partner programs are rejected based on their inefficient tactics to mine their leads.
Five key tactics to improve lead quality
1. Leverage inexpensive data standardization filters when appropriate
USPS address standardization
Compare NPA/NXX (703- 272-xxxx)
First name/ Last name filters
2. Apply advanced data verification techniques when appropriate
Make sure that the name, address and phone number of a lead can be tied together
Confirm that phone is connected
Solution should give you an accept or reject recommendation in sub second time
3. Utilize a lead management platform
Lead buyers should use some type of lead management platform to track conversions from each of their lead brokers.
Companies like Cole & Weber, Kaleidico
4. Set expectations when entering into a new relationship
Both parties should agree concerning what is considered a bad or good lead
Both parties should agree how to define a bad lead and how it should be managed
5. Improve marketing drivers and qualify traffic through the application process
Standing by expectations and surpassing expectations helps the relationship to foster and grow, it is imperative in the relationship formation of a lead generation process between two partners that expectations concerning lead quality are defined.
eComXpoUniversity is full of valuable information concerning lead generation, affiliate management and paid search and natural search channels. Win valuable prizes and learn at eComXpo see you there next year.
eComXpo 2007
eComXpo 2007
Another successful show for event director John Grosshandler of eComXpo! I have to admit though the first thing I do is check out every booth and sign up to win a prize, I won an IPOD teddy bear last year was great.
Platinum Sponsors this year included; ad:Tech, Digital River onenetwork, Google, LinkShare, Microsoft Digital Advertising Solutions adCenter, and Performics. Microsoft was giving away an incredible Xbox, best prize for all Platinum Sponsors!
Gold Sponsors patterned out to be primarily ad networks, affiliate networks, and small to medium sized CPC or other media networks or agencies. Affiliate Summit was a Gold sponsor and Shawn and Missy were offering 10 FREE exhibit hall Pass’s to the Affiliate Summit.
Another Gold Sponsor CanadianSponsors.com was offering a Wristwatch Television for participation in their giveaway. The list of prizes goes on and on, if you are an affiliate or are a merchant with an affiliate program or are in the business of e commerce I highly recommend going to eComXpo. Not just for the prizes but also to meet and network with some of the best online marketers and online marketing companies in the business.
eComXpo hosts many presentations, some of which are interactive some of which are live. Questions can be posed to presentation hosts concerning the content of their presentation. I presented my affiliate relationship management strategy at eComXpo in 2005 and enjoy very much listening to other internet marketers present in this format.
What you can learn at eComXpo University
Lead Generation
David Wengel, General Manager of Interactive Markets for TARGUSinfo hosted a presentation entitled; “Five Proven Tactics to improve your lead Quality.”
TARGUSinfo is a company that helps companies improve their overall lead quality, they provide on demand lead verification systems. TARGUSinfo provides accept or reject decisions that help companies obtain a higher quality lead base.
Key takeaway was that online lead generation is one of the fastest growing segments of the online advertising industry according to IAB. Lead quality has been a concern in the past however in 2006 IAB created the Lead Quality Taskforce which assisted in the rise of companies which promote lead verification systems, data verification, and warm lead transfers. TARGUSinfo has worked with education lead generation companies for the online college vertical, they have experience concerning optimizing and increasing lead standardization processes within the online education vertical. It is possible that many good leads we send to our partner programs are rejected based on their inefficient tactics to mine their leads.
Five key tactics to improve lead quality
1. Leverage inexpensive data standardization filters when appropriate
USPS address standardization
Compare NPA/NXX (703- 272-xxxx)
First name/ Last name filters
2. Apply advanced data verification techniques when appropriate
Make sure that the name, address and phone number of a lead can be tied together
Confirm that phone is connected
Solution should give you an accept or reject recommendation in sub second time
3. Utilize a lead management platform
Lead buyers should use some type of lead management platform to track conversions from each of their lead brokers.
Companies like Cole & Weber, Kaleidico
4. Set expectations when entering into a new relationship
Both parties should agree concerning what is considered a bad or good lead
Both parties should agree how to define a bad lead and how it should be managed
5. Improve marketing drivers and qualify traffic through the application process
Standing by expectations and surpassing expectations helps the relationship to foster and grow, it is imperative in the relationship formation of a lead generation process between two partners that expectations concerning lead quality are defined.
eComXpo University is full of valuable information concerning lead generation, affiliate management and paid search and natural search channels. Win valuable prizes and learn at eComXpo see you there next year.
For information on TARGUSinfo please contact them here: http://www.targusinfo.com/