About Paulson Management Group, Inc.

Heather Paulson - President Heather @ PaulsonManagementGroup.com Follow Me on Twitter Favorite Beer: TsingTao Favorite Food: Sushi

Heather Paulson Started her career as a web developer, designer and founded EOMI a web development and design company in 1996. She was previously the Director of marketing services for Partnercentric.com one of the large affiliate management companies in the USA with over 50 affiliate programs. PartnerCentric received recognition as one of Promotion Worlds Top 10 SEO companies in the United States with SEO services under the direction of Ms Paulson. Ms Paulson also worked as Vice President of GalaSource companies, as well as Marketing Director for Global Scholar an ingition backed start up in Seattle WA.

Heather has worked in Paid search since it's inception and has worked as a contractor for the Microsoft iSEM team working on MSN paid search accounts and developing Microsofts iSEM best practice guide. Ms Paulson is a two time certified Google adwords professional.

Heather has years of experience initiating and managing online lead generation, retail sales and CPM, CPA, and CPC e business model strategies for many Fortune 500 e retailers with management experience of media budgets over $20 Million annually. Ms Paulson has worked as a consultant and or contractor on hundreds of e business accounts.

In 2006 Heather was appointed to the Affiliate Summit advisory board. In 2007 Ms. Paulson was appointed to the advisory board for Affiliate Classroom. in 2007 Ms. Paulson was elected as PPCClassroom.com's education manager. in 2008 Ms Paulson was nominated as a FAB member of the Performance Marketing Association and is an honorary recipient of the ACC Certified Affiliate Managers Course. in 2008 Heather Paulson was invited to become a member of The Internet Oldtimers Foundation.

Ms. Paulson is a Council Member of Gerson Lehrman Group. Heather is the proud recipient of three Golden Web Awards for e-commerce user interface design as well Ms Paulson has also successfully passed the Google Certified professionals examination twice!

Ms. Paulson was featured in the July 2005 issue of Revenue Magazine, and the JAN 2009 Issue and cover of FeedFront Magazine and is an active blogger on www.revenews.com, . She is an active presenter and speaker concerning search marketing and affiliate marketing strategies at many industry wide events including eComXpo, AffiliateSummit.com, AffiliateConvention.com AffiliateClassroomLive.com and enjoys e-Marketing Association and Ad Tech events.

Ms Paulson holds a BSB/Marketing from University of Phoenix

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Steve Groenier - Vice President Steve @ PaulsonManagementGroup.com Favorite beer - Pilsner Urquell Favorite food - Lasagna

Steve has over 17 years of sales and marketing experience with the past 11 years focused in online marketing roles driving revenue, customer acquisition, sales leads and brand awareness for leading consumer products companies, E-commerce retailers and venture-backed software startups. 

His Internet adventure began with Starwave, an early pioneer in Internet publishing and advertising that was acquired by Disney.  There he worked with such websites as ESPN.com, ABCNews.com, Disney.com and pro sports league sites like NFL.com and NBA.com.  His mission at the Walt Disney Internet Group was to lead the creative advertising team in developing cutting-edge online advertising programs and promotions for major consumer brands like Budweiser, Coca-Cola, Dell, Ford, Frito-Lay and Microsoft.

After six years, Steve decided to shift his focus to online marketing programs designed to get consumers and small businesses to pull out their credit cards and purchase products and services.  He has served in Director of Marketing roles with X10 Wireless Technology, Entellium and Earth Class Mail -- all fast-paced, results-oriented companies where he gained deep experience in search marketing (SEO/SEM), online advertising, email marketing, affiliate marketing, lead generation, social media, blogging and more.

Steve holds a B.S. degree in Marketing with a minor in Psychology from
Indiana University.

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Jennette Teafatiller– Office Staff Jen @ PaulsonManagementGroup.com Follow Me on Twitter Favorite Beer: Corona Favorite Food: Buffalo Wings

Jennette Teafatiller received her Bachelor of Science in Business Management Degree from the University of Phoenix , Phoenix Arizona in 2008 where she received highest honors.

In 2004, Jennette continued her education and commitment to success by completing a series of challenging courses in the medical field where she received her MA Certification. Devoted to success in her earliest professional years, Jennette started her own business in 1998 designing custom marketing campaigns for nationally recognized real estate companies in the Greater Seattle area. After several successful years in corporate marketing, she committed her time to education and career development.

Leveraging an ever expanding portfolio of qualifications in sales, marketing, business management and operations, Jennette provided time and again her flexibility in the ever changing market conditions. Jennette was challenged to provide leadership for start-up, growth, and turn-around situations where she repeatedly proved her ability to provide strong and sustained results.

Throughout her career, Jennette has had the opportunity to develop a strong network of contacts in small and large markets. The scope of her experience has virtually expanded across all aspects of business. Presently Jennette is the Affiliate Program Director for Paulson Management Group. Keeping in close contact with top affiliates both through e-mail and over the phone, Jennette is r esponsible for building and developing existing affiliate programs from the bottom up. Jennette keeps the affiliates informed of new products, service upgrades, enhancements or upcoming launches. Offering strategic courses of action and guidance, she works tirelessly motivating affiliates to promote and sell new products and services. Through a series of weekly affiliate reports, Jennette provides each client with spreadsheets that outline the overall performance of affiliates to include sales, conversion ration (CR), earnings per click ( EPC ), banner and text links and media performance.

Bachelor of Science in Business Management Degree from the University of Phoenix , Phoenix Arizona in 2008 where she received highest honors.

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Tony Cohn - Director Natural Search and Social Media Services Tony @ PaulsonManagementGroup.com Follow Me on Twitter Favorite Beer: Chimay Favorite Food: Pizza

Tony Cohn is f rom Sacramento, California and has been actively working in the industry for over two years and has been a member of PMG since its inception.

Tony attended California State University, Sacramento where he earned a Bachelor of Arts Degree in Communications, with a handy emphasis in Public Relations. Additionally, Tony earned an Associate of Arts Degree from Santa Rosa Junior College.

Tony specializes in being on the cutting edge of search engine optimization and “being in the know” on the latest trends in social media. If you want to know more about Twitter, LinkedIn, Facebook or any social based website, Tony is your guy at PMG.

When he is not checking page rank or sending “tweets,” Tony continues to flourish in his role of Affiliate Manager for PMG. Willing to go the extra mile for affiliates, Tony has been known to go to extraordinary lengths to get the job done (Dress in a crab suit, perhaps?).

When he is not hard at work for PMG, Tony is a gigantic New York Mets fan!

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Clarissa Cutrell - Affiliate & Social Media Communications Director Clarissa @ PaulsonManagementGroup.com Follow Me on Twitter Favorite Beer: Avery IPA Favorite Food: Sushi

Clarissa Cutrell has been enamored with the written word since she was a wee tyke of seven and penned her first short story. She hasn't stopped writing since--though she usually opts for a computer over crayons these days--producing everything from news to poetry. Clarissa honed her journalism chops covering the city news beat for a Texas daily. She later carried those skills with her to Thailand , where she did freelance writing, and worked for the Office of International Affairs at Yonok University, producing recruitment materials and newsletters, editing website content, and teaching an English/Mass Media class.

Since returning from abroad, Clarissa has continued freelance writing. She also taught classes in creative writing for two years, and served as Operations Manager for the Naropa Summer Writing Program, the prestigious fiction and poetics program founded and run by Allen Ginsberg and Anne Waldman. In late 2005, Clarissa put her writing skills to use on this new-fangled Internet thing, joining the team of a start-up travel portal, homeandabroad.com. As a content coordinator and editor for the site, she watched it grow into one of Travel+Leisure magazine's top-ranked travel websites. Clarissa brings to PMG an avid interest in how skilled writing and social media can be a powerful tool in not only engaging and informing end users, but also boosting the website's viability in an increasingly crowded market space.

Clarissa has a B.A. – University Scholars from Baylor University (Magna Cum Laude and Member, Phi Beta Kappa) and a Masters in Creative Writing from the University of Colorado, as well as a TEFL Certificate from Yonok University - Lampang, Thailand.

Clarissa resides in Boulder Colorado and has a very cute dog.

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Trisha Lyn Fawver - Affiliate Manager TrishaLyn @ PaulsonManagementGroup.com Follow Me on Twitter Favorite Beer: Rolling Rock Favorite Food: Cheese Bagel Bites

Trisha burst onto the affiliate marketing scene in 2006 with no shortage of enthusiasm. Quickly turning her passionate desire to learn into actionable items and real results, she lead the way in repairing a neglected affiliate program and establishing it as a top program, all while managing email marketing and other assorted marketing campaigns at PsPrint. Blogging about marketing and social media at TrishaLyn.com has set her apart from the pack and allowed her to gain insight and expertise within the dynamic industry of affiliate marketing. Trisha worked with New Edge Media, a start-up marketing firm, as their Director of Affiliate Marketing, forming strategy and managing affiliate accounts. 

Trisha also hosts a podcast, Affiliate Marketing Fanatics, on the GeekCast.fm podcast network, and periodically guest blogs for MarketingPilgrim.com.  She brings an excitement and enthusiasm to Paulson Management Group to get things done!

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	Philip Schutt - Affiliate Manager Philip @ PaulsonManagementGroup.com Favorite Beer: Guinness Favorite Food: Home cooked comfort food

Philip Schutt has most recently managed an Affiliate program for a Commission Junction advertiser program with $10,000,000 in annual revenues. Philip Improved the ROI in this affiliate program from 500% to over 1100%.

Philip is able to balance promoting affiliate activities while enforcing healthy policies and affiliate business practices.  Philip is able to operate an existing affiliate program, create and execute a growth campaign, monitor and correct affiliate business practices, or identify and recruit new affiliates.

In addition to affiliate marketing, Philip has worked for market leading companies such as Microsoft, Oracle, and Netscape.  He has developed an expertise in business development, customer service, and organizational development.

While he's not working, Philip is involved in serving the youth in his local
community.

Philip holds a BS in Management from Purdue University and a MS from Mercer University.

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Greg Hoffman- Affiliate Manager Greg @ PaulsonManagementGroup.com Follow Me on Twitter Favorite Beer: Dr Pepper Favorite Food: Crab Legs

Greg brings years of experience in the online marketing space to any project he works on. In 2007, Hoffman worked with Think Partnership as Director of Affiliate Networks (Kowabunga and Primary Ads) to expand the team of affiliate managers and work directly with super affiliates to increase revenue through paid search, SEO and email campaigns. Greg has worked directly with such programs as Microsoft Windows Live oneCare, Thompson Cigar, Linensource and eBeanstalk.

Greg is known in the industry as the Internet Marketing Gorilla. He has a blog that will keep you up to date with merchant promotions and other internet marketing related topics. Please feel free to visit his blog at www.internetmarketinggorilla.com

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McKenna Stephens- Affiliate Recruiting McKenna @ PaulsonManagementGroup.com Favorite Beer: Sunshine Wheat, from New Belgium. Favorite Food: Cheese Enchilada

McKenna is a recent graduate from University of Colorado at Boulder, interning at CBS 4, in Denver, as part of its award winning investigative team. Since her graduation McKenna has been utilizing her abilities in every facet of online media she can. While she is relatively new to the management side of e-commerce, Mckenna is well aware of what it takes to turn heads in an ocean filled with advertisers and marketers. Before she joined the Paulson Group she was a strategy analyst for Syntryx Executive Solutions, researching potential clients and acquirers.

On the side, Mckenna is the host and producer of a weekly radio show for Kuzz Media, LLC., featured on iTune’s top 100 comedy Podcasts list.

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Michal Igell - SEM -Paid Search Engine Manager Michal @ PaulsonManagementGroup.com Favorite Beer: Talisker (Malt Whiskey) Favorite Food: Steak

Michal Igell - Michal has extensive experience knowledge and passion for the Internet's most cutting edge marketing and core advertisement technologies.

In recent years she held a positions as a Director of Marketing in an online agency that managed budgets of $2,000,000 annually. As an integral part of her job she is always keen to find and introduce better tools to improve the overall online marketing experience and accordingly to generate better results of the online activity and efforts. In addition she led successful operations in the field of Search Engine Marketing, which is her favorite among the online marketing medias, if you ask her.

She holds a M.Sc in computer science and applied mathematics from the Weizmann Institute of Science in Israel. Her thesis was in the field of Complexity Theory, and Specifically she studies Pseudo Randomness and Randomness Extraction (She also holds a B.Sc. In Computer Science & Philosophy from Tel Aviv University, Israel).

She would say that the three loves of her life are Math, Music and Soccer. Yeah, soccer.

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Megen J. MacKenzie - Affiliate Recruiter Megen @ PaulsonManagementGroup.com Favorite Beer: Easy Street Wheat Beer Favorite Food: Caesar salad with lots of anchovies

Megen J. MacKenzie has diverse internet industry experience, including: web design, content development, online advertising and website management. She has worked with Randall Scott Company, an online store specializing in high-end road bikes, as well as with JoeBrands.com, where she managed new vendors for its online store. In addition, Megen was an intern for Eight Days a Week, a graphic design and imaging company that is expanding into the internet multimedia sector. During her time at the University of Colorado at Boulder, she won a highly-competitive photography internship with The Boulder Weekly, where many of her photographs were published.

She graduated from the University of Colorado at Boulder with Bachelor’s degrees in Journalism with a focus on Media Studies, and Women’s Studies

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Referrals

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